Ford Trucks continues to strengthen its presence in global markets through next-generation transportation solutions that enhance driver safety and elevate customer experience. As the transportation industry evolves through zero-emission and connected technologies, Ford Trucks is presenting vehicles that reflect its strong engineering and R&D capabilities alongside its latest smart and efficient technologies at IAA Transportation 2026 in Hannover. Visitors also can experience test drives of selected vehicles.
Commenting on IAA Transportation 2026, Ford Trucks Vice President Emrah Duman stated:
“The global logistics and transportation industry is going through one of the most comprehensive transformation processes in its history. Sustainability targets, rising operational expectations, digitalization and alternative powertrain systems are reshaping the future of our industry. At Ford Trucks, we are placing our customers’ evolving needs at the heart of this transformation and continuing to advance our work in efficiency, connected services and zero-emission mobility. Alongside the F-LINE E, an important milestone in our electrification journey, we are leveraging advanced connected vehicle technologies and solutions focused on optimizing total cost of ownership to help strengthen our customers’ competitiveness. Our strong collaboration with Prometeon is another important part of our commitment to delivering greater efficiency, performance, and operational value to our customers. We see IAA Transportation 2026 not only as a platform to showcase our products and technologies, but also an important opportunity to share our vision for the future of the industry and strengthen our international partnerships.”
At IAA Transportation 2026, Ford Trucks is displaying the new F-MAX, featuring the highly efficient Ecotorq Gen2 engine, enhanced aerodynamics and advanced driver assistance technologies. The F-LINE Construction series is also on display, highlighting its connected vehicle technologies, enhanced safety features and versatility across different operational needs. Completing the lineup is the all-electric F-LINE E, a key element of Ford Trucks’ vision for electric mobility and an important member of the brand’s product portfolio.
Beyond vehicle range, visitors can experience Connectruck digital services designed to enhance fleet performance; explore Ford Trucks branded accessories and take a closer look at the WRC vehicle reflecting the brand’s passion for motorsports.
The event also features a dedicated area featuring Prometeon products, highlighting the strong collaboration between Ford Trucks and Prometeon. Visitors can take a closer look at Prometeon Serie 02 tires, developed with next-generation technologies to deliver efficiency, durability, and high mileage performance. The tires are displayed both on Ford Trucks vehicles exhibited at the show and in a dedicated product display area. The long-standing collaboration between Ford Trucks and Prometeon reflects a shared vision focused on developing innovative and sustainable transportation solutions.
IAA Transportation 2026 brings together commercial vehicle manufacturers, distributors, industry professionals and international media representatives from around the world. Throughout the exhibition, Ford Trucks welcomes visitors at Hall 21, Stand C02.
